While programming is mainly targeted at family audiences, there are several programmes aimed towards specific audiences such as shows for children, teenagers, young working professionals and elders.The channel also broadcast a successful musical talent reality show - Idea Star Singer.The channel also hosts and broadcasts the Asianet Film Awards and Asianet TV Awards. Īsianet is the no.1 malayalam general entertainment channel according to Broadcast Audience Research Council Programming and shows Īsianet is a general entertainment channel with programmes in a wide variety of genres including Malayalam-language movies, soaps, reality shows, talk shows, news programmes, travel shows and music-based shows. Coverage and viewership Īsianet has a presence in over 60 countries worldwide including the Indian sub-continent, China, South East Asia, Middle East, Europe, United States and the lower half of the former Soviet Union. In 2013, Star completely acquired the channel. In 2008, Star India purchased the majority of shares in Asianet Communications. Asianet Communications's majority share was later bought by Jupiter Media and Entertainment Venture, owned by Anoop Sree Ayroor. Its first owners were Raji and Sashi Kumar Menon. Its headquarters were located in Chennai. From 15 July 2002, Asianet had its own earth station at the Asianet Studio Complex in Puliyarakonam, Thiruvananthapuram.

With a change in the broadcasting policies of the Government of India, Asianet started an uplink from Chennai through VSNL. In early-1995, the uplink was shifted to Singapore where it attained full operational status. Asianet was the first private TV channel of India to do 'live' news broadcasting from its Subic Bay uplink centre. By late-1994, the channel increased its broadcast time to 12 hours per day and later to round-the-clock broadcasting.

The channel was launched in 1993 with a broadcast of only three hours per day, with the rest of the Tie showing selective programs from the Australian Broadcasting Corporation and CNBC.

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